A journey of transformation, celebrating care.

PROJECT

Pregnancy Care campaign

CLIENT

Roche Diagnostics International, Switzerland

WHAT WE DID

Creative Strategy, Art Direction, Copywriting, Editing, Graphic Design, Photo Animation.

Overview

Our clients approached us to develop and produce an awareness campaign to inform clinicians, laboratory professionals and healthcare leaders about the Roche Diagnostics women health portfolio of tests. Using our OH37 experiential approach our teams created and produced a campaign that captured a women’s journey of pregnancy. Leveraging a global strategic platform, the campaign takes the viewer into four critical stages of the journey, providing a story for every stage of pregnancy. The campaign highlighted the direct benefits to the patient while raising awareness and delivering knowledge essential to the viewers.

The campaign concept adopts a from – to approach proving the viewers with a send of forward momentum. While the visuals of the hero patient change, over the course of the pregnancy while highlighting the diagnostics that can be performed at each stage. The campaign was supported with material and content that provide medical evidence to support the campaign claims. 

Key Visual Adaptations

Global with a local mindset, OH37 understands your global marketing needs, capably crafting communication that resonates in your select markets

Middle East & North Africa

Arabic Language support

Localization with an understanding of the nuances that ensure the successful adoption of the campaign in your select market.

Only Happiness Thirty Seven, Strategy, Art Direction, Global Communications Campaign, Web design, digital applications, 360 Campaign, Creative Direction, Campaign management, Key visuals, KVs, Medial Marketing, Marketing, B2B Communications, Creative Strategic Marketing Agency, Korean, Japanese, Arabic, Adaptations, Internationalization. Copyright © 2016 - 2024 OH37 / Only Happiness Thirty Seven S.L. All Rights Reserved.
Only Happiness Thirty Seven, Strategy, Art Direction, Global Communications Campaign, Web design, digital applications, 360 Campaign, Creative Direction, Campaign management, Key visuals, KVs, Medial Marketing, Marketing, B2B Communications, Creative Strategic Marketing Agency, Korean, Japanese, Arabic, Adaptations, Internationalization. Copyright © 2016 - 2024 OH37 / Only Happiness Thirty Seven S.L. All Rights Reserved.
Only Happiness Thirty Seven, Strategy, Art Direction, Global Communications Campaign, Web design, digital applications, 360 Campaign, Creative Direction, Campaign management, Key visuals, KVs, Medial Marketing, Marketing, B2B Communications, Creative Strategic Marketing Agency, Korean, Japanese, Arabic, Adaptations, Internationalization. Copyright © 2016 - 2024 OH37 / Only Happiness Thirty Seven S.L. All Rights Reserved.
Only Happiness Thirty Seven, Strategy, Art Direction, Global Communications Campaign, Web design, digital applications, 360 Campaign, Creative Direction, Campaign management, Key visuals, KVs, Medial Marketing, Marketing, B2B Communications, Creative Strategic Marketing Agency, Korean, Japanese, Arabic, Adaptations, Internationalization. Copyright © 2016 - 2024 OH37 / Only Happiness Thirty Seven S.L. All Rights Reserved.
Asia-Pacific

Asian Languages support

Creating global campaigns that enable easy adoption.

Campaign Guidelines Documents

Establishing rules to ensure consistency

Campaign Guidelines

Standardize your marketing efforts, globally.

OH37 provides campaign and communication guidelines that outline the strategic approach and the rules required for localization efforts. Standardizing production and ensuring consistent rollouts, OH37 also designs and produces working artwork adaptation templates.

Digital Support

Online content, writing, editing and design.

OH37 delivers digital assets to support campaign efforts, ranging from micro-sites, supporting emailers, blog posts, to virtual presence assets.

Digital Marketing

Extending the design experience into your marketing mix

Localizing campaign material based on your tools, and to support your internal workflows.

Brochure Design

Digital and E-Books taking a deep dive into your content.

Designing, and producing marketing and sales collateral, both integral in a campaign, also a great opportunity to establish a dynamic engagement with your audience.

Social Media Support

Connecting with your audience

OH37 designs and produces effective social media posts and campaigns, helping you reach your audience to communicate and engage.

Virtual Experience

A platform to communicate, engage, and enrich your marketing mix.

Sometimes real world engagements can be challenging, and a platform to facilitate an online event can bring you closer to your audience.
Designed to engage, event visitors can watch live talks, consume content, and experience your brand and services in a tangible way from the comforts of their office, home, or phones.

Contact us to create your next campaign experience