EuroMedLab 2019 Barcelona

Project

Euromedlab Barcelona 2019

Client

Roche Diagnostics International

What We Did

Stand Creative Concept, Creative Strategy, Experience Design, Stand Design, 3D Modeling, Graphic Design, Animation, Motion Graphics, 3D Motion Graphics, Content Production Management, Script Writing, Content Production Management, Interaction Development, Time-lapse Video and Editing, Photography, Videography, Content Operation Management.

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Overview

OH37 was commissioned for the design and production of an experience at the 2019 EML taking place in Barcelona, Spain. Briefed to create an outstanding booth that exemplifies and demonstrates the companies commitment to the healthcare industry. Highlighting to guests how our clients are able to elevate the clinical laboratory through their diverse portfolio of services and products. 

Tasked with these objectives, OH37 set out to create a dynamic booth design, that provides guests with a tangible immersive experience that captures the strategic direction of the brand.

Designing a space with technology at its heart, OH37 created a brand experience highlighting clinical elevation. Using a clean line approach guests were propelled into a clinical yet inviting laboratory.  Designed for maximum guest flow, with digital experiences to hook the guests into pockets of knowledge. 

The central installation, the digital beacon of the space built using a 360 dynamic menu, allowing guests to interact directly with digital tools and solutions. Connecting the entire space via an array of screens mounted above and around the space. All linked to form a central tower, a beacon of digital solutions that connect the different booth areas together, a visual interpretation of how the digital hub connects the hospital on all levels.

Creating over 2 hours of animated content, showpieces, and animate highlights. OH37 transformed the space bringing the experience to life, as content washes around the guests captivating them into a world of products, key messages, and solutions.  Using a variety of styles based on the communication needs of each product on display, we created a three day schedule of content designed to re-enforce the brand and product messaging. Content was also used to highlight key product launches and announce show timings, leveraging the array of connected screens to mesmerize and captivate visitors with beautifully crafted graphics.

Bringing a concept that embodies elevation, the booth was built with an ascending movement, visible at each content stop, guests  ushered through journey that leads them to knowledge. A curved hi-fidelity screen with immersive content, and daily talks infuse guests with knowledge and insights from industry experts. 

Highlighting innovation, Robotic displays and private experience rooms were also designed and implemented extending the experience beyond the guests expectations. Isolating guests and providing them with a first hand look at what the future of healthcare will look like.

The booth reception was a resounding success, with the highest booth traffic at the expo, and the highest rated booth by the visitors of the exhibition.

Employing OH37’s multidisciplinary approach, we crafted a space that enhances the visitor experience. A suspended sculpture, shaped like an ascending arrow, accentuates the booth, symbolizing the connected laboratory’s continuity and power.
The design facilitates product launches, fosters dialogue, and serves as a platform for industry talks

The organic movement of elevation created by the position of the slats, the central nerve of digitalization runs across the booth. Connected via a continuous array of displays, showcasing how our clients ecosystems work together to provide the Laboratory with tools it needs to elevate its status.