Cycle of Quality: Global Brand Campaign

OH37 was tasked to address communication challenges though a campaign.
OH37 developed the campaign strategy, manifesto, and campaign story. Guiding viewers to the understanding that quality is a fundamental driving force for our clients companies culture.
The campaign story follows the interaction of three key players – a clinician, a lab manager, and an R&D researcher. As they work together to develop the next diagnostic innovation, all three personas are linked trough an ever evolving never ending cycle of quality. Centered on the patient, while providing them with quality care. The campaign key visuals are displayed below.

The Cycle of Quality – campaign video

Project

Quality campaign

Client

Roche Diagnostics International, Switzerland

What We Did

Strategy,  Creative & Art Direction, 360 campaign, photo shooting, 3D Modeling, Graphic Design, Animation, Motion Graphics, 3D Motion Graphics, Production Management, Script Writing, VO Recording.

Overview

Only Happiness Thirty Seven conceptualized the Quality Campaign to address and highlight: quality. The brand campaign was created to complement, support, and raise awareness. The campaign’s central focus is on the ultimate well-being of the patient.

Taking a clinical approach with the campaign video, we developed a visual direction that captures the essence of quality; quality in material choice, in the animation strategy, and in the use of a custom music track to create a sound that resonated the same feeling.

The 3D animation takes viewers on a journey into different worlds, each stylized with its unique flavor to reflect the persona captured in the story line. Distinctly, the photography was used to connect with the target audience on a more human level. 

From animated key visuals to dynamic infographics and an events intervention kit, the Quality Campaign was created with the strategic guidance and the assets needed to support the complete roll out of a global enterprise.

Social media ads were created to foster conversation about quality, connecting viewers and clients through online interactions. Animated visuals helped the campaign stand out in the postings, garnering an elevated click rate, and peaking interest in what the campaign was about.

Infographics

Animated infographics with a simple, clean design highlighted and supported the campaign’s strategic objectives, disseminating key information while pushing campaign objectives.